ABOUT STUDIO MJC
"I believe creativity isn’t just about visuals; it's about building what lasts."
–Marceli Jasinski
PHILOSOPHY
DESIGN AS A SYSTEM, NOT A SURFACE
I approach design as a system, not a collection of visuals.
Strong work does more than look good. It holds up across different environments, scales across platforms, and communicates clearly to the people it’s meant for. Every decision, from typography to layout to interaction, should serve a purpose.
My process is rooted in research, structure, and intent. I look at how something will be used, who it’s for, and what it needs to achieve before deciding how it should look.
The goal is simple: create work that is clear, functional, and built to last.
ABOUT STUDIO MJC
BUILDING BRANDS FOR REAL-WORLD USE
StudioMJC is a creative practice focused on branding, UX/UI, packaging, and visual systems.
The work is centered on building brands that function in real environments, whether that’s retail, digital platforms, or event-based experiences. Projects are approached holistically, with attention to both creative direction and execution.
This includes:
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Brand identity and systems
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UX/UI and digital experiences
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Packaging and product design
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Creative direction and visual storytelling
The focus is not just on how something looks, but how it performs, scales, and connects with its audien
ABOUT ME
I’m Marceli Jasinski, a Creative Director, designer, and educator based in Illinois.
I’ve spent over 15 years working across branding, packaging, UX/UI, and visual communication.
My background combines hands-on design, creative leadership, and teaching, which shapes how I approach both projects and teams.
I’ve worked on projects ranging from retail products in national stores to digital platforms and brand systems. Experience in both traditional and regulated industries has reinforced the importance of clarity, structure, and intentional design.
In addition to my professional work, I teach visual communication and design. That experience keeps me focused on not just what works, but why it works.
Outside of design, I’m a husband and a dad, and I value building things that are meaningful, whether that’s for clients, students, or my own life.
EXPERIENCE AND BACKGROUND
CREATIVE DIRECTOR EXPERIENCE
My work as a Creative Director focuses on building brand systems that perform in real-world environments.
I’ve led projects across branding, packaging, UX/UI, and digital platforms, with an emphasis on clarity, scalability, and execution.
Key highlights include:
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Led branding and product development for retail lines carried in national stores including Walmart, Target, and Meijer
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Directed UX/UI and visual strategy for digital platforms, improving usability and engagement
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Contributed to measurable growth, including a 23.5% increase in installations and a 20.3% expansion in partnerships
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Developed campaigns that drove significant engagement, including a 5700% increase in social performance
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Designed and executed marketing within regulated environments, improving visibility.
My approach combines creative direction with hands-on execution, ensuring that ideas translate into work that is both effective and buildable.
EDUCATOR EXPERIENCE
In parallel with my professional work, I serve as a Visual Communications instructor, teaching courses in design, image processing, and digital marketing.
My teaching is grounded in real-world application. I focus on helping students understand not just how to create, but how to think, evaluate, and make intentional design decisions.
This includes:
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Developing project-based coursework that reflects real client scenarios
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Teaching design principles, UX thinking, and industry-standard tools
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Mentoring students building portfolio-ready work
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Integrating emerging tools and workflows, including AI-assisted design processes
Across multiple semesters, my courses have earned strong student evaluation scores, typically ranging between 4.4 and 4.9 out of 5.0, reflecting consistency in communication, structure, and engagement .
Teaching continues to influence how I lead, communicate, and structure creative work, reinforcing clarity, adaptability, and thoughtful decision-making.
Every decision is intentional.
Every project is a collaboration.
Good enough is not good enough.