BOOZY SUZI
Portable Cocktails Designed For Real-World Social Spaces
2025
CASE STUDY
OVERVIEW
I developed Boozy Suzi as a brand concept built around a simple idea: alcohol that is portable, social, and designed for real-world environments such as events, festivals, and farmers markets.
Rather than treating this as a traditional beverage brand, I approached it as a system. The goal was to create something that blends product, experience, and identity; something that feels as natural at a backyard gathering as it does in a high-energy event setting.
This project explores how branding, packaging, and positioning can work together to create a flexible, event-driven product.
STRATEGY AND RESEARCH
I began by identifying gaps in how alcohol is typically packaged and consumed in social environments.
Key considerations included:
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Portability and ease of use
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Visual presence in crowded, fast-moving environments
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Differentiation from traditional cans and bottles
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Broad appeal without becoming overly niche or gendered
The name “Boozy Suzi” was selected for its memorability and personality, while also tying directly to the client, Suzette. The tone balances playfulness with clarity, making the brand easy to recognize and engage with.
Given that alcohol is a regulated product, I also considered the constraints of working within a controlled category. This included awareness of labeling expectations, responsible consumption messaging, and the limitations around how and where the product could be sold and promoted. These factors informed both the product format and overall positioning.
The result is a concept designed to feel immediate, approachable, and well-suited for event-based environments.
LOGO DEVELOPMENT AND BRANDING
I developed the logo with a focus on scalability, recognition, and flexibility across applications.
The approach prioritized:
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Strong visual recognition
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Adaptability across packaging, merchandise, and digital
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Personality without over-stylization
The identity extends beyond a single mark. I built a modular system that can adapt across packaging, digital touchpoints, and event environments while maintaining consistency.
Typography became a key component of this system, helping define the brand’s voice and visual tone.
BESPOKE TYPOGRAPHY
BoozySans
To support the identity, I developed a custom type direction, BoozySans.
The goal was to create:
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A distinct and recognizable visual signature
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Consistency across product variations
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Flexibility across marketing and packaging
The resulting type balances character and clarity, allowing it to function effectively in both expressive and functional contexts.
AI-ASSISTED IDEATION AND EXPLORATION
I incorporated AI into the early stages of the creative process as a tool for exploration and rapid iteration.
This included:
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Generating initial packaging and visual concepts
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Exploring a wide range of aesthetic directions
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Testing variations before refining final executions
AI allowed me to expand the breadth of ideation quickly. All final deliverables were refined and developed using traditional design tools such as Illustrator and Photoshop.
This hybrid workflow combines structured design thinking with expanded exploratory capabilities.
VISUAL SYSTEM AND DESIGN ELEMENTS
I designed the Boozy Suzi visual system to be cohesive while allowing for flexibility across flavors, formats, and campaigns.
Core elements include:
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Color systems for product differentiation
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Graphic motifs and patterns
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Scalable layout structures
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Clear visual hierarchy for readability
Each element was built to function independently while contributing to a unified system.
PACKAGING, MOCKUPS, AND APPLICATION
Packaging concepts were developed with a focus on event-based use rather than retail distribution.
The approach emphasized:
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Portable, intuitive formats suited for events and pop-ups
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Strong visual presence in busy, real-world environments
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Flexibility across different serving and presentation styles
Some mockups were intentionally conceptual. For example, I explored hybrid visual ideas where a drink pouch transitions into a cocktail glass form. These were created to communicate the experience and personality of the product, rather than define final production formats.
Mockups were used to visualize how the brand would exist in context, from individual servings to grouped event setups.
BRAND GUIDELINES AND SYSTEM THINKING
To ensure consistency and scalability, I developed a brand guide outlining the core components of the identity.
This includes:
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Logo usage and variations
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Typography rules
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Color systems
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Layout principles
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Application examples
The system is designed to evolve while maintaining a cohesive identity across all touchpoints.
OUTCOME
Boozy Suzi demonstrates how I approach building a brand from concept to system, integrating strategy, design, and emerging tools into a unified process.
The project highlights:
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End-to-end brand development
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Research-driven decision making
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Use of AI as a tool for ideation
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Development of a flexible, event-focused identity system
It serves as a case study in designing a brand experience built specifically for real-world interaction.