AGENCY WORK
Designing Within Systems, Not Starting From Scratch
2019-2022
CASE STUDY
INTRODUCTION
Working within an agency environment requires a different approach than building a brand from the ground up.
At Creative Powers, the work was less about ownership and more about execution at scale; translating established brand directions into cohesive, multi-channel outputs across print, digital, motion, and live environments.
My role focused on contributing to that system; collaborating across teams, adapting to different client needs, and delivering consistent, production-ready work across a wide range of formats.
APHON
Visit the The APHON Website
Bringing Motion, Content, and Event Design Together
For APHON, the work spanned multiple projects across motion, digital, and conference environments.
Rather than focusing on a single deliverable, the objective was to translate messaging into a cohesive set of visual outputs that could function across different contexts; from animated content to live event materials and digital touchpoints.
This required balancing storytelling, clarity, and consistency across a range of formats.
Scope of Work
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Motion design and animation
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Storyboarding and visual development
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Conference materials and show assets
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Digital elements for web and event use
My Role
Working as part of the Creative Powers team, I contributed across both concept and execution:
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Collaborated on script development and story structure
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Developed storyboards and visual direction for animated content
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Created animation using Adobe Character Animator and After Effects
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Edited and finalized video content for delivery
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Designed and contributed to conference materials including postcards and supporting assets
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Developed digital elements for web and event-related applications
The Outcome
The work resulted in a cohesive set of visual assets that supported communication across multiple touchpoints.
From motion content to conference materials and digital elements, each piece contributed to a consistent visual language that could adapt across formats while maintaining clarity and engagement.
NANN
National Association of Neonatal Nurses
Executing at Scale for a National Conference
For the National Association of Neonatal Nurses (NANN), the focus was on extending an established brand into a large-scale conference environment.
This required consistency across a wide range of deliverables, each with different formats, dimensions, and production requirements.
Scope of Work
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Conference branding implementation
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Print collateral and brochures
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Large-format and environmental graphics
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Digital assets and website elements
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Merchandise design (apparel and supporting materials)
My Role
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Processed and developed visual assets for both print and digital applications
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Designed and executed layout systems across brochures and collateral
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Contributed to large-format and environmental design elements
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Developed digital components for web and conference use
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Supported merchandise design and visual applications across the event
The Outcome
The work resulted in a cohesive visual system that translated consistently across physical and digital environments, reinforcing brand clarity throughout the conference experience.
Visit the NANN Website
THE GRAND FOOD STORE
Visit the The Grand FaceBook Page
Content, Community, and Consistency
For The Grand Food Center, the work extended beyond individual deliverables into ongoing content creation and engagement.
The focus was on building a consistent visual and content presence across social media, in-store experiences, and promotional materials.
Scope of Work
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Social media content strategy and execution
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Photography and image processing
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Print and in-store promotional materials
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Video production and editing
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Digital display assets
My Role
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Developed and executed social media content across multiple locations
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Created weekly promotional content, recipes, and event materials
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Photographed and processed product imagery for marketing use
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Designed posters and print materials for in-store promotion
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Produced and edited video content, including delivery service promotions
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Contributed to digital assets used in-store and at checkout
The Outcome
The work helped establish a consistent and engaging presence across platforms, supporting both in-store traffic and digital interaction.
AMC (Anthony Marano Company)
Visit the The AMC Website
Supporting Brand and Product Communication
Work with Anthony Marano Company focused on supporting product branding, packaging, and promotional materials across multiple sub-brands.
Scope of Work
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Packaging design support
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Motion and video content
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Promotional and sales materials
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Concept development and mockups
My Role
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Contributed to packaging and visual development for product lines
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Created motion graphics and animation for promotional content
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Developed supporting materials for brand presentations and sales efforts
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Collaborated with team members on concept development and execution
The Outcome
The work supported internal and external communication efforts, helping present products clearly and effectively across marketing and sales channels.
WHAT THIS EXPIERINCE BUILT
This experience strengthened my ability to:
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Execute within established brand systems
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Work across multiple clients and industries simultaneously
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Translate direction into scalable visual output
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Collaborate within fast-paced, team-driven environments
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Deliver production-ready work across print, digital, and motion
ATTRIBUTION
All work shown was completed as part of a collaborative agency environment at Creative Powers.
These projects were produced as work for hire, and all designs, assets, and final deliverables are the property of Creative Powers and their respective clients. Work is presented here solely for portfolio purposes and reflects my role as a contributing designer within a team.